In my post late last night, I said that the regional hubs might be a good idea, but they are a structural solution that probably won’t, in of themselves, solve our struggles with the party vote.
One of the ways that we can improve this is by training our members about how to run a better campaign. I’ve heard many times about gripes about how one campaign or other didn’t do well enough at getting party votes, part of the problem is likely to be that no one ever told them how.
An idea that I’ve seen thanks to Progress is the concept of a ‘University of Labour’. From Progress…
Labour’s general secretary Iain McNicol has made clear that Labour can’t win using ‘the old playbook’. But what will replace it? An essential part of the new playbook should be the training programme Labour has for its members. A new training programme should build on the strengths of the current ‘Train to Win‘ programme and become an accredited, effective and meaningful ‘University for Labour’ that is accessible to every party member.
We know that a well-trained volunteer is far better prepared for the rough and tumble of party activism than one with minimal to no ongoing training. Therefore, the new University for Labour should make its mission the creation of well-trained volunteers at the variety of levels required to win elections. By engaging its diverse membership, Labour can drive innovative and forward thinking approaches to community organising, grassroots recruitment, fundraising, campaigning, policy analysis and speech writing.
Now, this is not a totally new idea. In early 2011 Labour held a candidate and campaign managers conference, and in a couple of weeks time Young Labour are hosting their first ever campaign leadership school. It’s probably also too late to get a University of Labour, or similar, included in the organisation review, but given that it wouldn’t take any rule changes to implement the basic concept, that certainly doesn’t have to be a show stopper.
At the end of the day, if we want to run better party vote campaigns (and electorate, and local government), the first step has to be making sure that our members have the skills to do so. And that is a project I would love to be a part of.