Moving the goalposts

You have no idea how happy I was to read Claire Trevett’s glimpse into Labour strategy in today’s NZ Herald.

In short:

Labour leader David Cunliffe has set himself a benchmark for the next election making it clear his goal is to overtake National in the polls rather than simply rely on a strong combined Labour-Greens result to edge National out.


I am a firm believer that one (of the many) reasons that Labour did so badly in 2011 was because no one thought they had a realistic chance of victory.

By publicly stating that he thinks he can claim victory, and be lead the largest party in Parliament, David Cunliffe setting an expectation that Labour cannot simply coast to victory, they must claim it convincingly. It’s that sort of attitude that will resonate with the public.

Good on him.


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