The decline of traditional TV

Netflix has launched with a roar in Australia and New Zealand, and research is starting to come in showing that the take-up has been huge.

Analysts predict that if Netflix were measured as a 24-hour station by Nielsen, it would have more viewers than ABC, CBS, NBC and Fox within the year.

This is yet another piece of evidence that very significant numbers of people are abandoning  the traditional “ Movie Box” media. Also (radio, newspapers and magazines).

While I have no doubt that a very good (and expensive) TV ad campaign might have previously been able to win elections, there are more and more reasons why this is no longer the case.

If you were to sink the vast bulk of your campaign budget into TV ads, you should really stop and think about how many people would actually see them (and that is assuming they have any effect at all, of which there is limited evidence).