Australian campaigner and political consultant Bruce Hawker has been over in the US observing their election. Given his experience, and firm grasp of the differences between the Australian and American systems, he has some interesting insights. He’s writing a series of blog posts about his trip, the first of which went up today. I found this particularly exciting:
Anything that could be measured or analysed was put under the microscope. This, he said, was the big development made by the 2012 campaign. Messina told the conference that his camp spent $100 million on technology alone. That’s what you can do when you have more than a billion dollars to spend. In fact total spending by both parties and Political Action Groups (PACs) over the last two years is estimated at $6 billion.