Forward, not back.

Just 18 months out from their next general election, the UK based blog published this excellent piece yesterday about how Labour needs to move forward, not look back, to be competitive in 2015.

With 18 months to go to the election it is obviously time to assign campaign roles and start finalising ideas for the manifesto. It is encouraging for Labour that so many talented figures seem ready to lend a hand. What is so far less clear is what the central thrust and tone of this campaign will be. It will be important not to refight old battles, or unthinkingly recycle old techniques. May 2015 will be different. It will involve a volatile electorate, reduced loyalty to the three old parties, the unknowable UKIP factor, and a media industry in some disarray. No-one has fought a UK election in circumstances quite like these before. Cutting through to sceptical, free-floating voters will require brilliant communication skills. “For if the trumpet give an uncertain sound, who shall prepare himself to the battle?”, as St Paul said.

Some good advice for their antipodean comrades. I highly recommend reading the full post.

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