The economics of Christmas

Very excellent piece in the Guardian today, entitled The state has privatised Santa and nationalised the elves

Santa’s critics note that higher profits and productivity have not resulted in higher pay for the elves. They were seeing their real incomes squeezed even before the Fairy Tale of Wall Street had an unhappy ending in 2008, and then took pay cuts rather than lose their jobs. With welfare being cut, most plumped for a job over the dole even if it meant a cut in living standards.

Santa accepts that the workforce has made sacrifices. But he insists these are vital to keep the company going at a time of cut-throat global competition. The elves have to understand, he adds, that the alternative to zero-hour contracts and pay cuts would be that the jobs would be outsourced from Lapland to a lower-cost grotto in the far east.

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