I noticed a few tweets about this from the UK over the weekend, and a blog post today from UK Labour Councillor, and European candidate, Sanchia Alasia.
Basically, the three seats Labour challenge idea is that a large group of activists get together and pool their collective resources, with the aim of making as many voter contacts they can over one weekend, throughout three target Labour seats (for a good summary of UK Labour’s 106 target seats, read this).
This particular group of activists managed to contact over 1,500 voters in the target seats of Redbridge, Brighton and Hove and Crawley in one weekend. If they are to keep this up at a decent rate, perhaps once a month between now and the election in late 2015, they are sure to make a massive difference to the outcome of the next election.
Certainly a model worth looking at for elections on the other side of the globe.