A colleague of mine received his drivers license renewal from VicRoads today. He was also lucky enough to also get some handy hints from Victoria’s highway department on the risks that rubella could have to his unborn child, should he be pregnant.
Rather odd advice from a department that does know he is a man and therefore unlikely to be the target audience for their “special message to all women”.
If you have data, use it. Give this guy a special message about how he needs to clean up the McDonalds wrappers from his car floor (okay, they might not have that data. I’m happy to provide it though).