If you’d done a focus group in 2007 about what people thought about John Key and National, I’m sure the word “aspiration” would have surfaced.
I haven’t got any of my own research to prove this, but it seems like a sensible way to frame yourself. There is certainly a place for negative messaging in politics, but a nice aspiration vibe about what you’re actually planning to do is a really good starting point.
Which is why I was so pleased to see this…
Is an aspiration unemployment rate goal is not going to turn the economy around. The goal in of itself will of course not create any jobs. But it’s a great way to start a conversation about what Labour plans to do.
On its own it isn’t a game-changer, but it sure is a refreshing way of looking at things. Nice work.