I know it’s a cliché, but in the 2017 NZ general election, social media is going to be more important than ever. Political parties are able to communicate with fewer voters than ever before through traditional means, and the vast majority of the country actively uses social networks.
Any serious candidate or party needs to have a digital communications strategy.
For a little over a year now I’ve been collecting public information on a variety of politicians and their parties via Facebook’s Open Graph API. I’ve got scripts that are constantly running, recording what politicians are posting online, and how many people are liking them.
The data is automatically updated every day. It shows how many people like each page, how many people have liked it in the last week, a metric that Facebook uses called Talking About, which basically shows how many people are engaging with the page, and how many posts they’ve done on Facebook.
Please let me know if I’ve missed any public Facebook pages off this, and I’ll add them asap. Note that it takes a week for the new likes metric to be updated, so that’s why it shows zero for some.