Nats targeting overseas voters

Today an interesting thing happened to me. I visited the Otago Daily Times’ website to take a look at their coverage of Labour MP Clare Curran’s homelessness protest in Dunedin. She’s doing a great job, check it out.

However, one thing jumped out at me on the ODT’s website: a display ad from the NZ National Party asking me to enroll to vote.

Sure enough, I clicked on it and it took me to a National website with lots of information for overseas voting. (You can view a full screenshot of their overseas voting page here)

There are 518,466 people born in New Zealand now living in Australia (including one former Greens senator), so the potential untapped base of voters is large. However, it’s a pretty significant barrier to enroll and then vote from overseas, so it will be interesting to see how many follow through.

I’d assume the Nats have now cookie’d me as a potential overseas voter – it will be interesting to see what re-targeted ads follow.

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